HERC Rentals Region Vice President, Operations in Tampa, Florida

Herc Rentals is a premier full-line equipment-rental company — providing our customers the equipment solutions they need to get their work done safely, confidently and cost effectively, while enabling them to conserve capital for their growth investments.

With over 50 years of equipment-rental expertise, approximately 4,800 employees with approximately 275 company operated locations, principally in North America. Herc Rentals is a leader in all of the key markets that it serves, including transportation; industrial & manufacturing; oil & gas; government & municipalities; construction, mining, & energy; remediation & restoration; emergency response; facilities; MRO; entertainment; and ground care.

We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on integrity, respect, teamwork, and accountability.


The Region Vice President is responsible for the profit & loss, forecasting, budgeting, sales, marketing, staffing, and customer service for the entire operation of the region.


  • Oversee day to day operations of large-scale operations.

  • Responsible for retention, expansion and renewal of client contracts.

  • Managing the entire sales cycle from lead/enquiry development, sales tours, marketing all product lines, to negotiating and closing deals with prospective clients.

  • Network with existing clients to develop new business leads, develop relationships, to enhance revenue stream.

  • Establish and manage key partnerships with government agencies, universities, employers, and developers in the market.

  • Interface with clients in order to provide excellent customer service in an efficient and professional manner.

  • Conduct performance reviews that design a career path for each staff member.

  • Collaborate with corporate team members to set sales, marketing, and profitability targets for market.

  • Ensure compliance with sales guidance, accounting systems, processes and procedures.

  • Develop and execute a strategy for location of vehicles that will result in strong revenue growth and high vehicle utilization.

  • Lead the sales team responsible for aggressive membership growth targets. This will include establishment of the sales process, goal setting and ongoing management with an emphasis on measurable sales productivity, pipeline management, and accurate sales forecasting.

  • Develop and implement a localized marketing plan based upon guidance and input from corporate marketing team.

  • Implement programs to stabilize and increase members' usage and stimulate referrals of new members.

  • Closely manage vehicle deployment.


Educational Background:

  • The ideal candidate will possess a B.S. or B.A. in a business discipline or equivalent work experience is required.

Professional Experience:

  • A minimum of 10 years of experience and with a proven track record managing large organizations.

  • Work in a team-based structure and, when needed, the ability to work independently.

  • Successful record of accomplishment leading and developing staff.

  • Very strong bottom-line orientation and effective P&L experience.

  • Minimum of five years direct Business-to-Business sales.

  • Experience in marketing and leading a sales force.

  • Experience managing teams.

  • Knowledge:

  • Budgeting and develop business plans

  • Managing financial records

  • Sales negotiating

  • Customer service

If you are looking for an exciting and rewarding career with a growth-oriented company, Herc Rentals is the right place for you! As an industry leader, we offer the opportunity for training, development, and advancement. In addition, we offer highly competitive compensation and benefits package, including a generous vacation program. Apply today to be part of a team built for success!

EEO/AA: Females/Minorities/Disabled/Vets